Pillar Identity
The Strategic Affairs pillar is AMKM’s strategic engagement pillar for long-range positioning and high-level stakeholder alignment. It governs how the Office engages external stakeholders with discipline whether in support of AMKM’s own initiatives or through mandate-driven engagement on approved matters. The pillar exists to ensure every engagement is coherent, reputation-safe, and executed with clear sequencing, protocol, and accountability.
Mandate & Boundaries
Boundary Statement
Public Affairs does not represent any government entity, does not conduct diplomacy, and does not claim public authority. AMKM does not operate as a lobbying entity or open public consultancy; engagement is selective, mandate-driven, and pursued only under clear protocols, defined scope, and approved purpose.
Scope of Activities
Government Relations
Advising on protocol, positioning, and institutional alignment with relevant government entities. This is a support function for the Chairman and does not involve independent external advocacy.
Reputation Management
Monitoring external perception, managing controlled communication channels, and ensuring consistency in how AMKM is represented across all pillars and activities.
Institutional Positioning
Advising on how the Office positions itself within UAE institutional frameworks and ensuring alignment with national values and priorities.
Stakeholder Coordination
Managing relationships with select institutional stakeholders and ensuring appropriate engagement protocols are followed across all Office activities.
Approach & Governance
- Discretion First: No unsolicited external communication or media engagement
- Chairman Approval: All strategic positioning decisions require approval
- Reputation Protection: Every action is evaluated for reputational exposure
- Selective Engagement: Only engage with vetted institutional counterparties
Outcomes
- Clear positioning and disciplined engagement logic.
- Structured stakeholder alignment for approved initiatives and mandate-driven engagements.
- Reduced reputational exposure through protocol and safeguards.
- Higher-quality partnerships through alignment checks and expectation-setting.
- Consistent standards across all external engagements and representations.
Oversight
Strategic Affairs operates under the direct oversight of the Chairman, with support from senior advisors. All activities are reviewed for alignment with the Office’s mandate and reputation standards. Regular coordination occurs with other pillars to ensure unified external positioning and prevent conflicting messaging or engagement approaches.
Engagement
AMKM does not accept unsolicited inquiries related to public affairs consulting, lobbying, or media relations. For institutional matters that require coordination, inquiries may be directed through the Office’s engagement channel.
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